CQMAP
End-to-end web app for styling professionals to manage clients and streamline workflows
Connecting fashion enthusiasts & professional stylists across apps
OVERVIEW
My team and I partnered with the Air Force to develop the Contingency Quarters Management Accountability Platform (CQMAP), a purpose-built digital solution that transforms housing data into a real-time asset. The platform integrates personnel accountability, lodging management, and resource tracking into a single system, enabling commanders to make faster, more informed decisions in both stable and disrupted environments.
Goals
Create app for stylists
Define most important tools
Integrate with mobile app
Build new revenue stream
Key Outcomes
Hours to minutes check-in & check-out time
Nearly 100% improvement in reporting accuracy
50% increase in forecasting accuracy
30% reduction in staff time spent on manual tasks
80% faster maintenance response times
Stylists want to focus on their strength: styling
UNDERSTAND
In order to ensure we were meeting user needs for the stylist portal, I met with current stylists to understand what the current stylist experience was like and how it could be improved with our app.
INTERVIEW findings• Stylists have a lot of tool options, but rarely do they have everything in one
• Managing non-fashion aspects of business is time consuming
• Hard to attract new customers without a strong marketing plan
• More stylists want to find ways to conduct services remotely
PERSONACoMPETITIVE ANALYSIS
Key takeaways
Give stylists an extensive range of features in one place
Prioritize helping stylists with the non-fashion aspects of their businesses
Exploring how potential clients will request services and engage with stylists
DEFINE
Once we had a better idea of what stylists were needing on our platform, we set to define the overall flow of hiring a stylist as well as what feature set would be included in our first iteration.
HIRE A STYLIST FLOW EVOLUTIONKey takeaways
An “engagement” starts when a stylist accepts a user request
Hours can be tracked via fixed or hourly rate
Client not charged until stylist sends invoice
Client can review details prior to payment
Our Solution
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Stylist Profile
Showcase stylist’s expertise, services & reviews to potential clients
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Client Management
Stylists can track incoming requests, schedule bookings + message with clients
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Styling Tools
Tools to empower stylists to create look books and outfits for clients all in app
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Analytics & Earnings
Provide stylists with analytic dashboard + manage payments and invoicing
SKETCH
Ideating how stylists will market services and manage clients
With team agreement on direction and user journeys, I started designing mid-fi wireframes for our initial stylist portal focused on the stylist profile, services, client management & invoicing.
Stylist profile
Client managementPROTOTYPE & VALIDATE
Testing proved we were missing core capabilities that would hinder tool adoption
Based on prototype testing with stylists, we confirmed we were headed in the the right direction but there were areas we needed to expand in order to ensure it was a tool that could encompass the stylist’s full range of workflows from other tools.
Stylist Profile
Switched from accordions to tabs
Added “outfits” to past work
Added consultation to service offerings
Requests & Clients
Show earnings & insights right away for better visibility
Streamlined flow for viewing appointment details
Added card client view to give social feel
General
Added wardrobe suggestion tools
Added documents to stylist resources
Incorporated toast pop ups for quicker feedback
Enhancing the final stylist portal experience
FINAL DESIGN
As I made changes from user testing, I also transitioned to high-fi wireframes and prepped screens for development handoff. At this stage, I also incorporated our new branding that better represented Donne’s personality.
Stylist profile
Showcase stylist profile details, social links, past work, and reviews
Full service management (service offering list, pricing, descriptions)
REVIEWING REQUESTS
Filterable, organized requests to save time
Earning potential + details shown right away to ensure pro has full request information
Client management
View client wardrobe & suggest items to purchase directly
Style / sizing shown per client (based on client’s mobile app profile)
Client summary with activity & engagement history for easy invoicing purposes
Invoicing & earnings
Create & send invoices directly in app
General insights and detailed earning breakdown
Stylist resources
Create repositories of content with discount codes, promotional items & links
Save notes/templates for easy communication between clients
Empowering stylists to take their business to the next level with Donne
CONCLUSION
Our stylist portal launched summer 2024 and we now feature 40+ stylists that have been busy providing services to Donne clients. This project reminded me of the need and value of feedback cycles especially when bringing a brand new tool to the market.
We’ll be continuing to make enhancements to the platform as we continue to work with stylists. If interested in becoming a Donne stylist, apply here.