Donne

End-to-end web app for styling professionals to manage clients and streamline workflows

Connecting fashion enthusiasts & professional stylists across apps

OVERVIEW

Donne is a platform empowering fashion enthusiasts to maximize their wardrobe potential. For this project, Donne wanted to expand its offerings to include booking stylists. Since the existing mobile app was for general users, we needed to design a brand new web app for stylists to showcase their services, track payments and manage their Donne clients.

Goals

  • Create app for stylists

  • Define most important tools

  • Integrate with mobile app

  • Build new revenue stream

Outcomes

  • 40+ active stylists featured

  • 10+ service options available

  • Payment integration complete

  • Users can book services in-app

Team

  • Product Designer (me)

  • Co-founders

  • Engineering Lead

  • Product Manager

Stylists want to focus on their strength: styling

UNDERSTAND

In order to ensure we were meeting user needs for the stylist portal, I met with current stylists to understand what the current stylist experience was like and how it could be improved with our app.

INTERVIEW findings

  • • Stylists have a lot of tool options, but rarely do they have everything in one

  • • Managing non-fashion aspects of business is time consuming

  • • Hard to attract new customers without a strong marketing plan

  • • More stylists want to find ways to conduct services remotely

PERSONA
CoMPETITIVE ANALYSIS

Key takeaways

  • Give stylists an extensive range of features in one place

  • Prioritize helping stylists with the non-fashion aspects of their businesses

Exploring how potential clients will request services and engage with stylists

DEFINE

Once we had a better idea of what stylists were needing on our platform, we set to define the overall flow of hiring a stylist as well as what feature set would be included in our first iteration.

HIRE A STYLIST FLOW EVOLUTION

Key takeaways

  • An “engagement” starts when a stylist accepts a user request

  • Hours can be tracked via fixed or hourly rate

  • Client not charged until stylist sends invoice

  • Client can review details prior to payment

Our Solution

  • Stylist Profile

    Showcase stylist’s expertise, services & reviews to potential clients

  • Client Management

    Stylists can track incoming requests, schedule bookings + message with clients

  • Styling Tools

    Tools to empower stylists to create look books and outfits for clients all in app

  • Analytics & Earnings

    Provide stylists with analytic dashboard + manage payments and invoicing

SKETCH

Ideating how stylists will market services and manage clients

With team agreement on direction and user journeys, I started designing mid-fi wireframes for our initial stylist portal focused on the stylist profile, services, client management & invoicing.

Stylist profile
Client management

PROTOTYPE & VALIDATE

Testing proved we were missing core capabilities that would hinder tool adoption

Based on prototype testing with stylists, we confirmed we were headed in the the right direction but there were areas we needed to expand in order to ensure it was a tool that could encompass the stylist’s full range of workflows from other tools.

Stylist Profile

  • Switched from accordions to tabs

  • Added “outfits” to past work

  • Added consultation to service offerings

Requests & Clients

  • Show earnings & insights right away for better visibility

  • Streamlined flow for viewing appointment details

  • Added card client view to give social feel

General

  • Added wardrobe suggestion tools

  • Added documents to stylist resources 

  • Incorporated toast pop ups for quicker feedback

Enhancing the final stylist portal experience

FINAL DESIGN

As I made changes from user testing, I also transitioned to high-fi wireframes and prepped screens for development handoff. At this stage, I also incorporated our new branding that better represented Donne’s personality.

Stylist profile

  • Showcase stylist profile details, social links, past work, and reviews

  • Full service management (service offering list, pricing, descriptions)

REVIEWING REQUESTS

  • Filterable, organized requests to save time

  • Earning potential + details shown right away to ensure pro has full request information

Client management

  • View client wardrobe & suggest items to purchase directly

  • Style / sizing shown per client (based on client’s mobile app profile)

  • Client summary with activity & engagement history for easy invoicing purposes

Invoicing & earnings

  • Create & send invoices directly in app

  • General insights and detailed earning breakdown

Stylist resources

  • Create repositories of content with discount codes, promotional items & links

  • Save notes/templates for easy communication between clients

Empowering stylists to take their business to the next level with Donne

CONCLUSION

Our stylist portal launched summer 2024 and we now feature 40+ stylists that have been busy providing services to Donne clients. This project reminded me of the need and value of feedback cycles especially when bringing a brand new tool to the market.

We’ll be continuing to make enhancements to the platform as we continue to work with stylists. If interested in becoming a Donne stylist, apply here.