Rewire Neuro

Redesigning Rewire Neuro’s website experience to increase sign ups

AI software to help the medical community

OVERVIEW

Rewire Neuro is a startup that specializes in AI software to help the medical community. Their latest product, Pipsqueak, had just launched and they were looking for our team to redesign their current website to help increase conversion of visitors to sign up for trials.

Goals

  • Boost product comprehension

  • Reduce hurdles to activate trial

Outcomes

  • Updated designs

  • Updated design library

  • User feedback consolidated

Team

  • UX Design / Research

  • Project Management

  • Client

Current visitors were dropping off before signing up due to product confusion

UNDERSTAND

To set the foundation for our redesign, the team conducted user testing and a site audit of the current website to better understand problem areas.

Pain Points

  • Unclear product differences

  • Software compatibility confusion

  • Confusing relationship between products

  • Lacking full trial details

  • Too many steps to sign up

Opportunities

  • Emphasize credibility

  • Market ease of use

  • Showcase available tutorials

  • Emphasize value prompts

  • Dedicated comparison page

  • Describe relationship between products

Better product comparison was our main priority to help users select their best fit

DEFINE

Post research, the team came together to align and agree on redesign priorities. We utilized a “how might we” matrix to compare value and impact to both users & the business. 

HOW MIGHT WE eXERCISE

Key Takeaway: The most valuable changes at this stage will better help users compare products, learn about features, and decide which one is best for them. Technical and pricing structures of the product should be left for future improvements.

SKETCH

Imagining a better comparison & trial sign up experience

The team then set to create user flows, wireframes and a prototype to fully flesh out how the users would compare and check out. 

User Flows
Wireframes / PROTOTYPE

FINAL DESIGN

Refining, improving & validating designs

To test our redesign, we conducted a round of user testing and outlined a list of major revisions to improve the website. We also transferred to high-fi wireframes with a dark mode look & feel.

Revision #1

Insight: Some users missed the product section so there was still confusion on why products weren’t communicated more on the homepage.

Recommendation: Make product section more pronounced / higher on the page

Revision #2

Insight: There was no trial end date listed, causing confusion on when it would expire

Recommendation: Include trial end date and what happens post-trial

Product comparison is key to educate users and make them feel equipped to take action

CONCLUSION

Having not worked yet in the biotech space, there was a lot of industry knowledge we had to gain context around quickly but our dedicated team was able to pull through to bring a fresh redesign.

As for implementation, this was phase 1 of the redesign process and an internal team is going to take over on bringing changes live. I’m excited to see the updated version coming live soon!